Interviews

Meet the Chia Jar Family, the Forces Behind the First Custom Chia Place in Dubai

Somethings are easier said than done. One of them is setting up your own business from scratch. Having a passion for healthy food and wellness is one thing but converting it into a business is another. Meet Margaret, Adam Zargar and their little star Alexander, the proud members of the Chia Jar family. Chia jar is a family-run vegan food delivery business, located in the Jumeirah Lake Towers Dubai. The family is complete with two more special members Victoria and Herbert, without whom Margaret says, “we cannot operate.” 

The family-run vegan food delivery business is the first business in Dubai which sells everything made with superfood chia seeds and can add over 30 toppings to their jars. Each ingredient is natural, has no preservatives and processed foods. The business uses Kraft paper packaging to save the world from the impact of plastics.

The business focuses a lot on educating consumers on making conscious food choices and making their food look as delicious as it tastes.

As we spoke with the founding member of this family-run business, Margaret, a 34 years old Polish expat, shares her journey of running a vegan business in Dubai, and also throws a light on what does it mean to adopt healthy eating habits.

In Photo: Margaret, Adam Zargar and son Alexander
In Photo: Margaret, Adam Zargar and son Alexander

What made you start a healthy plant based food business in Dubai? 

I never really paid attention to what I eat but naturally I had quite healthy habits. At some point I started to feel that the food that I’m having just doesn’t give me enough energy, doesn’t make me feel good. Just opposite, it made me feel tired and heavy. That was just the beginning of my and my family journey ๐Ÿ™‚ I also used to bring chia jars to the beach and my friends loved them which encouraged us to start. Then after visiting a Tony Robbins UPW event in London we got inspired to take the plunge. We are the first custom chia place where everything is made with superfood chia seeds and can add over 30 toppings to our jars.

Are all plant-based food healthy? 

I’m a big believer that what comes from nature is best for us. That’s why we don’t use artificial ingredients, no colouring, no preservatives, no artificial sugar etc.

What are the major challenges of running a healthy food business in Dubai? 

I would say that generally the challenge is marketing, as we donโ€™t have a budget for this being a small family business. Second thing is that for us except promoting our brand we need to also educate our customers, increase their awareness so they can make conscious choices about their lifestyle and their food. I know if people try our jars they love them its just getting the numbers. We also made a conscious effort to be plastic free which makes it a challenge getting the right jars that could show our food off to the maximum and also be good price. Plastic is cheaper but we refuse to add to the world’s issues.

Will you open a physical store in Dubai in future? 

We have physical store as part of a kitchen but it’s not yet set up fully for dining in.

What is the motive behind running a healthy food business?

 We love our food, we have it everyday and we just wanted to share that love and passion with others. 

Whatโ€™s the hot selling item on your menu? 

It’s very difficult for me to say, but it’s actually acai that my husband created , no I’m just joking I’m very proud of his creation and do believe it’s super tasty. It’s called Fabulous Ferrero, which is acai topped with avocado chocolate mousse, fresh mango, hazelnuts and home made gluten and nut free granola.

Whatโ€™s your most favourite item on the menu? 

I love all of them as I was working on all of this recipes and now eating them all the time, so can’t chose only one. My husband can clearly say that for him is Fabulous Ferrero ๐Ÿ˜‰ I think passionate sorbet is rather a good chia jar. 

Which is your most favourite healthy food restaurant apart from Chia Jar? 

I feel like we are very blessed in Dubai as there are so many restaurants, cuisines and practically everywhere you can find healthy options on menu.Bounty Beets is super nice ๐Ÿ™‚

How do you define healthy food habits? 

We eat a lot of fresh fruits and vegetables, we make juices and cook a lot. We make sure that there is enough nutrients, fiber and healthy fats. We don’t use processed food. If you see the food ingredients that you can’t even pronounce it’s most probably not good for you. 

The food from Chia Jar can be ordered directly via their Instagram page. here’s how:

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