Veganism is taking the world by storm. While crusade against animal cruelty is one thing, adopting a vegan lifestyle for health reasons is another.
Everything vegan is not healthy. Your vegan food may have highly processed ingredients which do not make your food as healthy as you might think. This was brought to our notice by the Emirati entrepreneur Maitha Alowais. Maitha is a passionate baker and a health enthusiast with a sweet tooth.
Since her childhood days, Maitha’s hobby included baking for her friends and family, but as a health enthusiast, she never was convinced with the ingredients she used. She always had this urge to create sweet treats which could create a balance between what her body craves for and what her mind does. Treats which she could bake and eat herself.
During her studies abroad in London, Paris, Rome and San Diego, she immersed herself with the food and health culture and discovered healthier alternatives to baked goods!
Returning to Dubai, she made it her mission to find her favourite treat that ticked all the right health and taste boxes! Maitha soon realised that this task was more challenging than she had expected. However, it did not deter her determination and lead her to the founding of Maitha & Treats.
Maitha started to experiment with her childhood recipes applying the Healthy Treat Philosophy.
Currently, Maitha and Treats offers five decadent sweet treats prepared with all-natural ingredients and a healthy mind.
All these five treats come with ultra-delicious taste and interesting names. On the menu, you can find The Unexpected ( double choc cookie), The Classic ( chococlate chip cookie), The Mindful ( brownie), The Halifie ( brownie topped with cookie) and The Soulness ( brownie stuffed in cookie).
We tried all the five variations and vouch for its taste and quality from the bottom of our heart. Even though it is so hard to pick our favourite of these five, but if we have to, we will pick two: The Soulness ( brownie stuffed in a cookie) and The Unexpected ( double choc cookie).
Each bite is so flavourful and reflects the hard work put in by Maitha to find the perfect taste. If we do not tell you that these treats are vegan and are made up of all-natural ingredients rather than the usual stuff that you use for baking, there’s no chance that you can guess it yourself. We are committed to having Maitha and Treats for our birthday, sweet cravings or any occasion that calls for a sweet treat.
We strongly recommend everyone, vegan or not, to try these treats at least once to know what magic this young Emirati Girl has brought to all of us. Here’s a sneak peek into all the ingredients she uses for creating these treats:
The Unexpected ( double choc cookie)
Ingredients: organic Cacao Powder, organic GF oat flour, Organic coconut sugar, organic vanilla extract, dried apricot, organic chocolate, shredded coconut powder and organic virgin coconut oil
The Classic ( chococlate chip cookie)
Organic almond flour, organic GF oat flour, organic coconut sugar, organic vanilla extract, organic chocolate, organic unsweetened almond milk, and organic virgin coconut oil.
The Mindful ( brownie)
Organic GF oat flour, organic coconut sugar, organic maple syrup, organic vanilla extract, organic chocolate, organic Cacao Powder, natural almond butter and organic virgin coconut oil.
The Halifie ( brownie topped with cookie)
Organic GF oat flour, organic almond flour, organic coconut sugar, organic maple syrup, organic vanilla extract, unsweetened almond milk, organic chocolate, organic Cacao Powder, natural almond butter and organic virgin coconut oil.
The Soulness ( brownie stuffed in cookie)
Organic almond flour, organic GF oat flour, organic coconut sugar, organic vanilla extract, organic maple syrup, organic cacao powder, natural almond butter, organic chocolate, organic unsweetened almond milk, and organic virgin coconut oil.
Like many of us, Maitha also fell for restrictive diets, and unhealthy relationship with the food. Here’s Maitha’s Health Journey Story In Her Own Words
“From my early 20s, I developed an unhealthy relationship with food and struggled for years. I restricted myself from foods I considered ‘bad’ and kept a strict regime that wasn’t healthy. This notion where we label food being “bad” or “good” led to the start of my binge eating habits and the idea of a healthy mind seemed unattainable. After many years in this
vicious cycle, I knew I had to build a sustainable lifestyle that prioritized a healthy relationship with food but I didn’t know how to do it.
In early 2017, I went through a difficult time in my life and it was also the day I committed myself to myself. The first month I was strict with my calorie intake and then from there, I signed up to a meal plan which helped me track how much I was eating and made me aware of my overall consumption in a day. Month after month, I noticed that I started to feel mentally stronger and my fitness level was improving. I never had a specific goal in my head when it came to my weight or my level of fitness, I just focused on how well I was feeling and I really enjoyed the healthy mind I was creating. This was the exact point where my weight loss and fitness strength just happened to happen.
Moving to the present (3 years later), I can proudly say I never had the urge to binge eat again and that I am the fittest and healthiest I have ever been. My diet consists of what I feel will serve my body at the time, now that is not to say that I eat a burger every day- I just balance my diet and sincerely enjoy eating healthy as it makes me well … me. To me, practising intuitive eating goes hand in hand with craving a healthy mind.”
As we ditch extreme diets and find peace and balance with our food, we get brands as good as Maitha and Treats. We wish this new brand all the success it deserves.